Jeans: if you work in them, socialise in them and generally live in them, they can be one of the best investments you#8217;ll ever make. But remember you pay for what you get. If you#8217;re going to spend a pittance on a supermarket brand of denim, then don#8217;t expect anything better than ill-fitting cuts or conventional styling. Shopping for jeans is a serious business if you live in them. And brands like Cipo and Baxx are a good place to start if you want guaranteed cool. Cipo and Baxx clothing have built their reputation on delivering when it comes to denim.
A good pair of jeans are versatile, tough and one wardrobe staple you can always rely on. Our relationship with denim has been a long and loving one, and it#8217;s a love affair that#8217;s not ending anytime soon. Why? Because quality jeans can carry you through any occasion, they can look effortlessly cool, can be dressed down or dressed up; fit for work and play. It#8217;s not surprising that such enduring allure dates back to the 19th century, when jeans were originally created as men#8217;s work wear, dyed in the trademark indigo colour. Jeans became the uniform of the Californian Gold Rush thanks to their durability and reliability. And of course Levi Strauss revolutionised the denim industry when he started a wholesale business in 1853. Jeans transformed from being work wear to becoming beyond cool thanks to the likes of James Dean and Marlon Brando who matched their denim with white vests for an iconic movie star look. And now brands like Cip and Baxx are d! oing what they do best - taking up a much loved wardrobe staple but not taking it for granted. Too many high street shops churn out shapeless, unloved pairs of jeans that only make the wearer look frumpy, freaky or ugly. Buying a designer label guarantees a good cut, colour and styling that makes this ubiquitous fabric really stand out from the crowd.
We love jeans. Any style goes with jeans as long as they look good on you. A good pair of jeans will suit anyone, all year round, regardless of age, body shape or personality. But don#8217;t make the mistake of opting for any old pair - take a little time and money to invest in the right style to suit your shape (boot leg is flattering regardless of shape, avoid skinny fits unless you#8217;re skinny, and stay away from flares unless you#8217;re stick thin!) Badly chosen jeans can look geeky - a pathetic attempt at trying to be cool (just think of any politician snapped in a pair!). If you#8217;re going to have a life long love affair with denim, opt for the best.
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